The Tipping Point

The Tipping Point

How Little Things Can Make A Big Difference

Book - 2002
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a
arewin
Dec 30, 2020

Interesting theory about Tipping Points for fads, movements, etc. occur. The author gives examples of how the process works to create these Tipping points, and why some events do not happen. I enjoyed the book, it made me think about how events or movements could happen or not.

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mnack_0
Sep 12, 2020

I love how the author uses story to draw you into his narrative. Makes what could be a very dry work compelling (IMO). I had read this when it originally came out in the early 2000's but didn't remember too much of it - so not sure what that says about its 'stickiness'. However, it is SO interesting reading it again today in the context of COVID-19. (As he says, context is everything!) I thoroughly enjoyed it and found it very thought-provoking. Hopefully I'll do a better job of remembering it this time around.

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rmshields
Mar 19, 2020

Perfect book to read during the current Corona epidemic! It’s the first Malcolm book I’ve read and I’m hooked! I’ll read all of his now. Loved learning about “social epidemics”, the power of groups, and key people types in society. You really learn the information well through understandable and relatable stories and his cyclical writing style.

1
1aa
Aug 28, 2019

The author writes - and who also reads this audiobook quite well - about the structure of the social mechanisms of fads and trends, those about social justice, historical events (P. Revere's famous ride), fashion (Hush Puppies), teen suicide, and smoking. I found the discussion about smoking (and incidentally drugs as well) near the end of the work to be the most interesting, and is a great antidote to the medical and media hysteria made about it (and the consequent governmental over-reach relating to prices and prohibitions). Its certainly worth reading and thinking about if one wants to apply the topic to, say, consumer goods and services, or for political activism.

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kwsmith
Oct 28, 2018

Gladwell examines some of the social science behind epidemics and discusses how several successful companies have used this science to make their brands more successful. Gladwell attempts to explain, in his own words, the reasons behind these advertising epidemics. But to be honest, I think his many informative real-world examples are the best part of the book.

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bmsteve
Jan 08, 2018

Some interesting stories but a little bit boring at times.

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rswcove
Nov 30, 2015

Gladwell takes a lot of heat as pop science author. The reputation may or may not be earned. But in 'The Tipping Point' he has done something very useful for people seeking practical ways to generate momentum or get themselves or their projects unstuck. Gladwell's book looks for points of leverage in the process through which an idea spreads and takes hold within culture. Gladwell is trying to find the most broad reaching and consistently useful points of leverage so that people attempting to create social change can use them as ready made tools of change. Is the book a deep read, no it is not. It is deliberately shallow on everything that it looks at, this is intentional. 'The Tipping Point' is not deep because it is broad- and the reasons for such a difference in approach are perfectly valid given Gladwell's intent in writing the book.

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GLNovak
Apr 10, 2015

This quick and interesting read is a good example of the many pop sociology books out there explaining why we do the things we do and adopt the fads we do. Much of it seemed to be intuitive but was presented in a very clear and attention-grabbing way. Gladwell may offend academics but he does bring new ways of thinking to the masses, and we can always use different insights.

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berthajeanj
Mar 28, 2015

This book contains servers great ideas to use in any setting.

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mzanden
Feb 02, 2015

This book is loaded with pseudo-scientific drivel. Save your time and brain cells; find other books on this topic like "Contagious Why Thing Catch On" or "Made To Stick".

d
Da_Brain
Apr 30, 2014

I agree with the comment below, "Interesting theory, but a bit repetitive in the telling". Some parts dragged on. Freakonomics by Steven D. Levitt was a much better read.

LMichelleOdom Jan 23, 2014

Very useful in drawing our attention to the ways in which ideas catch on and take flight.

ser_library Aug 08, 2013

once read, the premise is seen every day

JCLKimG May 16, 2013

Great read for community leaders and business professionals. If you liked this, check out Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath and Contagious: Why Things Catch On by Jonah Berger.

JCLKimG May 16, 2013

Great read for community leaders and business professionals. If you liked this, check out Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath and Contagious: Why Things Catch On by Jonah Berger.

j
jgwening
Feb 05, 2013

Good book. Very insightful. Interesting look from a different perspective. Gets a little repetitive towards the end.

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zipread
Nov 19, 2012

The Tipping Point: How Little Things Can Make a Big Difference --- by Malcolm Gladwell.
In 1990, just a short while after Toyota had introduced its premium class Lexus, the company faced a couple of problems which would entail a vehicle recall. Normally, this kind of event would generate the kind of adverse publicity no car maker would want to face. Yet Toyota was able to turn this recall into a marketing coup. After the 1999 shooting rampage by two disaffected students at Columbine School in Colorado, the US was faced with a spate of copy-cat shootings. Seasme Street was constructed and refined using the book’s principles. The phenomenally successful marketing of Airewalk sports shoes, at first to Skateboarders and later to a broader public are all neatly explained and accounted for.
The Tipping Point is well written and a pleasure to read. I’m sure you will often find yourself nodding in agreement with what the book has to say. Refreshing and insightful.

wooknight Oct 01, 2012

A Must read for anybody who wants to understand social networks and Graph Theory though Gladwell makes it much more entertaining than CS201

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marmoore
Aug 21, 2012

Interesting theory, but a bit repetitive in the telling.

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myhandyman
May 23, 2012

Boring like a woody allen movie

t
telger
May 03, 2012

it was good- well research & well written

d
danielestes
Mar 16, 2012

I find Malcolm Gladwell's writing style inviting, and his anecdotes excel at showing ordinary everyday interactions from a viewpoint that questions most assumptions.

This book, The Tipping Point, presents an original way of understanding what causes social phenomenon to tip, or to spread into a larger-than-life social context. The most interesting ideas for me were the sections on the power of context. Too often complex social problems are tackled and solutions attempted without a good understanding of the nature of why the problems exist in the first place. Hence, elaborate solutions fail to cause meaningful change and the attempts become the solutions themselves causing one to lose sight of the goal. The power of context gives the problem solver a virtual pulley-system to use which allows big problems to be tamed by small changes. One needs only to discover where to make the change.

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MatteoImparare
Dec 21, 2011

Gladwell’s book The Tipping Point is more like an essay. It is relatively short and topical. He attempts to explain a theory of how what he calls connectors, mavens, and salesmen can synergize efforts to bring about change.

However, a the major anecdote in the book have been demonstrated to be incorrect: that of falling crime rates in New York, as described by researcher Levitt Steven D, are not primarily due to the broken windows theory. However, if Gladwell had limited the discourse to the subway cleanup, he may have stood on firmer ground.

Despite its flaws, the book remains an interesting starting point for teams to reflect on their efforts of why marketing efforts may not be as effective as they would like.

jlazcan Nov 12, 2011

In this book Gladwell covers how critical mass is reached. He tries to explain a very difficult phenomenon, basically how an object, idea or fad etc. grows in popularity to explode on to the scene. He does this in a very interesting and simple way. I am not in total agreement with Gladwell's simplistic summary of the topic because I think that the subject is too complicated for us to understand. Why one company thrives while a similar company fails is the trillion dollar question. If one were to unlock the secret of mass success one could literally charge many times their weight in gold as a consultant. Gladwell, none the less, gives it a shot and a logical one at that. This book has a strong tie-in with Freakonomics and both books are really interesting. If you like “Blink” and “Outliers” you will probably like this book too.

abbey_number1 Sep 22, 2011

I listened to the audio book -- twice. The author reads the book which makes it even better. I look at things differently after listening to how the author describes what makes things tip whether he is talking about diseases, behavior, products or ideas. I highly recommend it.


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