The Power of Thinking Without Thinking

eBook - 2007
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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Publisher: [S.l.] : Little, Brown and Company, 2007.
ISBN: 9780316137522
Characteristics: 1 online resource
320 p.
Additional Contributors: Cloud

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Jun 04, 2021

I can't get this book out of my mind, six months later.

May 24, 2021

Has the story of CocaCola vs Pepsi challenge. Only 4 degrees of separation out of 10, which means most people, outside of expert taste testers, can tell the difference. Coke is more raisin-vanilla; Pepsi is definitely sweeter
After YEARS of swearing that I couldn't stand Coke, in a blind taste test - I failed. ARGH!

Jan 12, 2021

Very interesting book. It 'might' get me to try and understand how and why I make some decisions, or at least t be aware of what might be affecting my decisions.

Sep 30, 2020

Blink is a non-fiction book by Canadian author Malcolm Gladwell. In Blink Malcolm Gladwell analyzes split second decisions or snap judgements. He argues that in some cases, snap judgements can be more accurate than a decision that takes a long time in which we weigh all of our options. In contrast it also covers where these snap judgements can lead to mistakes. Gladwell shows these two sides by using an interesting and diverse collection of case studies. The one thing I felt this book lacked was a cohesive conclusion, in other words the evidence that is presented does not build to a particular argument. Despite this fact the case studies and the way they are presented is captivating. Overall I would give Blink four out of five stars as it’s stories are eye opening.
@Nessie of the Hamilton Public Library's Teen Review Board

Sep 25, 2019

I understand that business-related non-fiction tend to stack examples to make a point, but #Blink is more tedious than most in that it moves too slowly and doesn’t give as much information as I hoped. .

In one sentence, the message of Blink is “our snap judgements are often more accurate than supposedly holistic processes because we have accumulated so much prior knowledge, but we also need to be careful with setting up the right circumstances so we are actually judging right we think we are judging!” .

That’s the amount of information I would be usually getting in a single article, and this is my take from a real one that I really liked: “Companies know that increasing your sense of ownership makes you more attached to the product, which partially explains why Ikea makes you assemble your own furniture and Starbucks writes your name on the cup.” In short, Blink is unnecessarily long and I regret buying it. Should have just burrowed it from the library.

For more book reviews, visit me on Instagram @RandomStuffIRead!

Jul 10, 2019

Doesn’t really help you with decision making if that’s a problem because he basically ends the book by saying sometimes quick responses are good and sometimes you really to weigh the factors, but the stories along the way are great and gives you good new perspectives on things.

Jun 05, 2019

Too much/loud background music at the beginning and end of chapters. Super annoying. Wonder why someone thought this was a good idea.

Re race and gender and car price, the author thinks the results were “stunning”. Really? I could have saved time and money to tell him the results.

The Insight Puzzle in section 3 re the husband and son in a car accident. That was an entire storyline in an All in the Family episode back in the early 70’s.

Mar 31, 2019

The first two chapters of this book are interesting and worth reading, but the rest is muddled, inconclusive, and drags on and on with unnecessary minutia to the point where I was ready to chuck it.

Jan 11, 2019

Another great book by Gladwell, shows great examples on human decision making in real time. Recommend it.

Aug 22, 2018

Overall the book is pretty interesting and there are some good stories in it. Reading about how quickly you can determine if a doctor will get sued is interesting, but reading all the small details in the stories that don't need to be there can get tiresome. Sometimes the book feels like it repeats itself, which can get a bit boring. The part about the researchers practicing moving every muscle in the face was a little much, I almost stopped reading at that point, but I am glad I carried on to finish the book. Other than that, there is a lot of interesting information, and Malcolm Gladwell does a good job at telling the stories.

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Nov 21, 2017

SFPL202 thinks this title is suitable for 14 years and over

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blue_cobra_159 thinks this title is suitable for 12 years and over

Oct 03, 2012

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Jul 30, 2012

My favorite subtitle in the book (and there were a few contenders), had to be, "A man, a woman and a lightswitch"

May 25, 2011

"the quick brown fox jumped over the lazy dog"


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May 25, 2011

what an incredibly interesting read!


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