The Tipping Point
The Tipping Point How Little Things Can Make A Big Difference By Gladwell, Malcolm, 1963- Book - 2002

The author writes - and who also reads this audiobook quite well - about the structure of the social mechanisms of fads and trends, those about social justice, historical events (P. Revere's famous ride), fashion (Hush Puppies), teen suicide, and smoking. I found the discussion about smoking (and incidentally drugs as well) near the end of the work to be the most interesting, and is a great antidote to the medical and media hysteria made about it (and the consequent governmental over-reach relating to prices and prohibitions). Its certainly worth reading and thinking about if one wants to apply the topic to, say, consumer goods and services, or for political activism.

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