The Tipping Point
The Tipping Point How Little Things Can Make A Big Difference By Gladwell, Malcolm, 1963- Book - 2002

I love how the author uses story to draw you into his narrative. Makes what could be a very dry work compelling (IMO). I had read this when it originally came out in the early 2000's but didn't remember too much of it - so not sure what that says about its 'stickiness'. However, it is SO interesting reading it again today in the context of COVID-19. (As he says, context is everything!) I thoroughly enjoyed it and found it very thought-provoking. Hopefully I'll do a better job of remembering it this time around.

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